Our mission, now that we have chosen to accept it, is simple: We want to make meaningful things go as crazy-viral as Keyboard Cat (and now you have that song stuck in your head). And you — yes you, right there, reading this sentence right now — can help.
So, really, there’s no better place for us to be than Tumblr.
On this here blog you’ll find some stuff that isn’t on our website, some stuff that is, some stuff we made ourselves, and some stuff you might’ve found for us (we’re big on attribution). It’ll be a hodgepodge, but it’ll all be totally Upworthy.
If you’re still not sure what that will look like, we compiled this handy list of aspirations for you …